Know where you stand,In an Instant. Get The Scuup.. With AI Benchmarks
Deep dives into casino, sports, retention and what players are really saying. You versus your competitors, from the market you operate in. Scuup (like “scoop”) pinpoints where you lose players and how the leaders win them.
No code, no integrations
Markets
Audit from the market your players are in
Sessions browse through local residential connections, so geo-gated offers, payment rails and licensing walls match exactly what a local player sees.
41 markets·residential proxy routing
The Player CX Score
One score, four pillars,
zero guesswork
How do we compete on loyalty? Why do players deposit there and not here? The Player CX Score answers it with four measured pillars, each auditable down to the screen it was scored from, so the number holds up in front of a sceptical board.
Journeys
Agents walk sign-up, casino, sportsbook, cashier, rewards, and support in a real browser from your market (logged out and logged in) and score every screen on iGaming heuristics.
Retention
What FTD players actually get: welcome structure, loyalty tiers, reward cadence and VIP mechanics read from live pages and help centres, not marketing claims.
Voice of Customer
Real player reviews scraped and analysed: sentiment, themes, and where public complaints confirm or contradict what we measured on the site.
Design Review
The live rendered code, measured: tech stack, real colour palette, accessibility failures, and a design-director critique of every core screen.
Live benchmarks
Every brand we've scored
Real Player CX scores from markets we audit, updated monthly. Filter by country, see who's moving up or down since last month, then sign up to walk the full journey evidence yourself.
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Get The Scuup. on 1000+
Brands in over 40 Markets
Get The Scuup. on 1000+ Brands in over 40 Markets
How it works
Real browsers. Fixed heuristics. Screenshot evidence.
Add your URLs, pick a market, and Scuup does the rest.
Walk the journeys
A real browser in your market moves like a player: sign-up, lobby, cashier, rewards, support. Every screen captured.
Score on iGaming heuristics
Every capture rated 0–100 on the same fixed heuristics. Offer clarity, cashier trust, reward cadence.
Compare and prioritise
Scores roll up to your Player CX Score. Gaps ranked, fixes ordered by impact vs effort.
- Same heuristics on every site
- Vision-scored screenshots
- Market-routed browsing
- iGaming-native analyst
What we measure
9 journey areas · 46 heuristics
Scuup scores acquisition, play, money, retention, and support on a fixed heuristic set, so every site in your audit is measured on the same axes.
Journey area
First Impression
6 heuristics · scored 0–100- 01Above-the-fold product clarity
- 02Value proposition
- 03CTA hierarchy & decision ease
- 04Trust & compliance cues
- 05Content density & social proof
- 06Search & discovery
Vision-scored from captured screenshots, fixed names so every brand compares on the same axes.
Voice of customer
What players say, checked against what we measured
Recent public reviews, scraped and themed. Every complaint and every bit of praise is cross-checked against the audit: does it confirm the score or contradict it?
78% positive · 9% neutral · 13% negative
- Fast crypto withdrawals (41)
- Generous rakeback loop (28)
- 24/7 live chat actually answers (19)
- KYC delays on big wins (23)
- Bonus wagering terms unclear (17)
- Sports market depth (9)
- Confirms: Cashier scored 82 in the audit, and players echo the fast payouts in reviews.
- Contradicts: Rewards hub scored well on visibility, but players call the wagering terms confusing.
Design review
A design audit taken from the live code
Stack fingerprinted from the rendered code, palette sampled from real pixels, accessibility measured in contrast ratios, and a design-director critique of every screen.
Real palette sampled from the rendered page, biggest coverage first.
- Muted body text fails AA contrast on the lobby: 3.8:1 against the card surface.
- Betslip and casino use different button radii and focus states. One system, two dialects.
Why Scuup
Built for how iGaming actually competes
Agency CX audits are slow, expensive and opinion-shaped. Generic analytics tools don't know what a betslip or a rakeback loop is. Scuup is purpose-built for operator benchmarking.
- 01
Evidence
Agency audit / DIY
Opinion decks and screenshots someone remembered to take
Scuup
A screenshot behind every number. Nothing is estimated.
- 02
Market view
Agency audit / DIY
One market, audited once, stale in a quarter
Scuup
Any of 40 markets through local residential browsing, re-runnable on demand
- 03
Logged-in coverage
Agency audit / DIY
Rarely. Nobody wants to register 5 accounts by hand.
Scuup
Agents register real test accounts and walk deposit, rewards and account flows
- 04
Player voice
Agency audit / DIY
Surveys and panels, weeks later
Scuup
Live public reviews cross-checked against what the audit measured
- 05
Time to first read
Agency audit / DIY
6–8 weeks and a workshop
Scuup
Under an hour, then a living workspace
Typical agency audit: 6–8 weeks · Scuup first read: under an hour
What you get
A live workspace and a report your board can read
Every audit produces an interactive dashboard for your product team and a structured report for leadership, both built from the same scored visits.
“Rank, Player CX Score, journey breakdowns, and screenshot evidence in one workspace, not another slide deck that goes stale the week you ship.”
Overview, journeys, evidence, gaps, and action plan.
“Where you rank in the set, your overall score, and the biggest gap, written so leadership gets it in one pass.”
Rank, rollup score, and plain-language gap analysis.
“Every competitor ranked side-by-side on identical journeys, tier-coloured gauges that hold up when someone in the room pushes back.”
Brand ranking table with journey and pillar scores.
“Heuristic scores, analyst notes, and captures per journey, open any finding and see the screen that earned it.”
Journey findings with inline screenshot proof.
“Fix now, improve next, and strategic bets, ordered by impact vs effort and tied back to the audit, not a consultant's gut feel.”
Impact matrix plus coverage for missing sessions.
Pricing
Start free, benchmark on Pro
Free scores your brand once with no updates. Pro adds four competitors on one live report. Pro Plus runs five.
Free
Your brand, scored once
€0
- Your brand only — no competitors
- First impression, casino & sports journeys
- Full heuristic scoring and evidence
- One report — no updates or re-runs
Pro
RecommendedOne competitive report
€79/ month
exc. tax
- One report — your brand + up to 4 competitors
- All 9 journey areas including logged-in flows
- Signup, deposit, withdraw, rewards & support
- Prioritised action plan and gap comparisons
- Re-run and refresh on your monthly plan
Pro Plus
Five reports in parallel
€349/ month
exc. tax
- Five reports — each with your brand + 4 competitors
- Track multiple markets or brand lines in parallel
- All Pro journeys, evidence and action plans
- Share links for leadership, product and design
- Priority analysis queue
FAQ
Straight answers on scores & trust
Benchmarking only works if you know what the numbers mean, and where they stop. We'd rather be clear than overconfident.
Scuup is directional intelligence backed by evidence, useful for prioritising product work, not replacing your judgment.
Contact
Questions about Scuup?
Tell us about your market, competitors, or what you want to benchmark. We'll get back to you within one business day.
Stop guessing where
you're losing players
You vs the rest of your market. Scored, evidenced and ranked, with the fixes pinpointed. First read in under an hour.
Run your free audit